Hi,Its Asad Ali Khan

Digital Marketing Expert

 Founder of Ad Booster Hub having 10+ Years of Versatile Experience in Branding the Businesses

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The Importance of Permission

The first step to building a successful audience is to get permission from contacts who want to receive your email marketing campaigns. Permission is not only a common courtesy.

In this article, you'll learn about the importance of permission and what you can do to secure it.

How do we define permission?

Although people talk about permission in a variety of ways, it's something very specific when it comes to email marketing. Permission is express, verifiable consent to receive marketing communication.

Express means that when you asked for permission, your question wasn't tied in with another agreement. For example, a separate checkbox for "I would like to receive marketing email from XYZ company" is express and clear.

Because permission should also be verifiable, we recommend getting written or otherwise archived permission from each contact. When you use Mailchimp's signup forms, we track and record the date and time of submission, so you have verified permission.

Consequences without permission